Web micro-dramas have developed a distinctive mode of‘ haptic text’. Rather than treating the body as a mere narrative instrument, these works reposition it as both a‘ site of perception’ and a‘ producer of meaning’. Drawing on Maurice Merleau-Ponty’s phenomenology of perception and Mark Hansen’s theory of new media embodiment, this article examines the communicative transformation of micro-drama through four dimensions: generative logic, media grammar, value mechanisms, and regimes of meaning. It argues that haptic textuality restructures narrative focus through the interplay of embodied subjectivity and algorithmic dataffcation; constructs a distinctive media grammar grounded in spatiotemporal perception and interactive mechanisms, and sustains a commercial circuit linking haptic stimulation, affective intensification, and monetization. At the same time, this mode of communication encounters three structural tensions: the standardization of sensory signiffers, the risk of perceptual saturation, and the increasing dominance of algorithmic governance. On this basis, the article proposes the concept of‘ haptic communication’ as acritical framework for rethinking micro-drama beyond affect-driven consumption, advancing it toward a more reflexive and sustainable mode of meaning production.