Abstract:

          We are now in an era of profound media convergence.Media convergence is not simply a visible combination of differentmedia forms, but a sophisticated mode of complementarity thatharnesses cross-media storytelling and cultural fusion. In recentyears, the Chinese film industry has exhibited significant volatility,accompanied by considerable uncertainties and challenges.Nevertheless, exemplary works such as Black Myth: Wukongand Ne Zha 2 have achieved remarkable success by innovatingin cross-media narrative strategies and integrating culturalresources. Their accomplishments have not only revitalizeddomestic cultural market but have also showcased the globalappeal and vitality of contemporary Chinese culture. At thesame time, the practice of film-game integration has continuedto advance across film, television, gaming, and animation, withrelevant theoretical research developing in parallel.As the Net generation and game-native audiences increasingly demand‘imaginative consumption’of new media arts––such as films,games, and animation and youth subcultural forms––it becomesimperative to actively respond to the developmental trends ofthe convergence era and to vigorously advance the integration offilm and games.

Key words:

media convergence, convergence era, Chinese cinema, film-game integration, animation-game integration