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电影理论研究 ›› 2026, Vol. 8 ›› Issue (28): 17-26.

• 学术前沿 • 上一篇    下一篇

影像的协议：算法时代电影作者性的 制度再造与分布式创作结构

  

  1. 北京电影学院博士研究生
  • 出版日期:2026-09-10 发布日期:2026-10-28

  • Online:2026-09-10 Published:2026-10-28

摘要：

AI 技术将影像生产收编为平台逻辑的一部分，电影作者性由“个体表达”转向“制度性位置”。创作权力让渡给生产系统并非算法时代独有，从好莱坞大制片厂“系统的天才”到施泰格所论“生产模式”，制度性、集体性作者早已构成电影史常态。AI 平台的新异性不在于以制度取代个体，而在于控制方式由科层式事后规训转向协议化的前置设定。围绕生成语法、调用权限、输出审查与训练语料等机制，可将电影作者性重新理解为平台协议组织下的制度性位置，并由此提出“协议影像批评”的方法路径。

关键词: 协议影像批评, 制度性作者, 算法治理, 平台资本主义, 内容审查

Abstract:

As AI technologies increasingly subsume moving-image production within platform infrastructures, cinematic authorship is shifting from a mode of individual expression to an institutional position. This redistribution of creative agency is not unique to the algorithmic age. The Hollywood studio system, the notion of the 'genius of the system', and the industrial modes of production have long shown that film authorship can be collective, distributed, and institutionally organized. What distinguishes contemporary AI platforms, however, is a transformation in the locus of control: from hierarchical forms of post-production discipline to protocol-based preconfiguration. Through prompt syntax, model access, data retrieval, interface permissions and content moderation, platforms define the conditions of possibility for image production before creative work even begins. Institutional authorship must therefore be reconceptualized as an authorial position constituted through platform protocols. On this basis, protocol-based film criticism may emerge as a critical framework for analyzing the institutional logic and distributed structures of algorithmic image production.

Key words: protocol-based film criticism, institutional authorship, algorithmic governance, platform capitalism, content moderation